Reformation Storefront



1011 South Congress Ave.
Building 1, Suite 100




Monday - Saturday: 11am - 7pm
Sunday: 12pm - 6pm

Created in 2009 by Yael Aflalo, Reformation is a revolutionary lifestyle brand that proves fast fashion and sustainability can coexist. Reformation combines stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for women who want to look beautiful and live sustainably. A 100% carbon, water and waste-neutral company, Reformation infuses green measures into every aspect of the business. From running a sustainable factory in Los Angeles and using deadstock and eco fabrics to tracking the environmental impact of every product, Reformation is committed to pushing the industry forward. The brand has also established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.