The SoCo Stroll

The SoCo Stroll

Sip, shop and stroll with us on the Avenue
as we celebrate all things
merry and bright

Join Music Lane as we celebrate the season!

Stroll up and down South Congress Avenue at your leisure, enjoying shopping and dining offers from your favorite retailers and restaurants. Music Lane venues are delighted to invite the community for a self-guided experiential celebration to enjoy special holiday displays and seasonal-inspired treats.

Come experience the lights, decor, music and magic with us during this festive time of year.

Masks and face coverings are strongly encouraged at all times.


Saturday, December 18 and Sunday, December 19, 2021

Hours vary for activities and participating businesses; see below for full details


Whether you’re coming with family and prefer to sip hot cocoa or meeting up with friends for holiday cocktails, there is something for everyone to enjoy the sights!

Click the button below to download the event map and view our full list of participating businesses:

Download Map


Self parking is available in Music Lane’s underground parking garage located at the corner of South Congress and Music Lane. Garage parking starts at $6 for two hours. Street parking is also available along South Congress.

Keeping it Safe

Masks and face coverings are strongly encouraged all times.

Retailers and restaurants will have limited capacity based on their size.

We encourage making reservations in advance before visiting participating restaurants.

Please practice social distancing while enjoying the The SoCo Stroll and posing for photo opps.

SoCo Stroll map 2021



Christmas Caroling Troupe

12/18 and 12/19, 1pm – 4pm
Their sweaters may be ugly, but their voices are beautiful. Get into the holiday spirit with some fa-la-la-la-la-ing with our favorite carolers.


Live Performances at Guero’s Taco Bar

Henri Herbert Blues Combo – 12/18 from 2:30pm – 4:30pm
3 Chord Rodeo – 12/19 from 3pm – 6pm


Photos with Santa

12/18 and 12/19, 12pm – 4pm at the Christmas Tree in front of Sunlife Organics
Join the jolly guy in the red suit for photos in front of the disco ball Christmas tree.


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Gift Wrapping

12/18 and 12/19, 12pm – 4pm in courtyard between Lululemon and Two Hands
Visit our “elves” at the pop-up gift wrapping station for complimentary wrapping available for your Music Lane purchases. Drop your items off before you head to lunch or brunch and then pick them up by 4pm wrapped and ready to give to your loved ones.


Lucky Locks Hair Sparklers

12/18 and 12/19, 1pm – 4pm, between Aba and Alice + Olivia
Add a little sparkle to your hair with complimentary hair tinsel that’s sure to make you the standout at the office holiday party.


Holiday Market at Guero’s Oak Garden

12/18 and 12/19, 11am – 5pm
Shop a variety of local vendors showcasing their art, products and merchandise. The Holiday Market at Gueros Oak Garden will offer a variety of seasonal merch and art to celebrate the season with vendors including Anne Marie Beard Art, Succulent Native Plant Shop, Chip S Patterson Art and more.


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The Good Juju Flower Truck

12/18 and 12/19, 12pm – 4pm in the plaza in front of Le Labo
The iconic blue truck will offer a selection of seasonal blooms, handmade wreaths, and garland.



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Neighborhood Goods
Complimentary warm apple cider


Number 2 icon
Receive a complimentary Smoky Garlic Hummus with the purchase of a zero-proof cocktail or special cocktail on 12/18 and 12/19 from 12pm – 5pm.


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Two Hands
All day happy hour


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Madewell Men’s
Gift with purchase: Fine Southern Gentlemen custom tote bag when you spend $100 or more.


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Manready Mercantile
15% off all purchases


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Gift with purchase: Allbirds X Bagito tote with purchase of $150 before tax.


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Enjoy complimentary Austin cocktails from 12pm – 4pm, plus 20% discount on all items and Laundress Denim Wash with purchase of $750 or more.


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Austin Motel
Carol Sing-a-longs with Drag Mrs. Claus, brought to us by Cheeki Khant and other performers to be announced soon. Songs at the top of hour at 6pm, 7pm, and 8pm on 12/18. 


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Free engraving plus surfside jewelry pouch with $150 purchase.


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Guero’s Taco Bar
Henri Herbert Blues Combo – 12/18 from 2:30pm – 4:30pm
3 Chord Rodeo – 12/19 from 3pm – 6pm

Download Map