The SoCo Stroll

The SoCo Stroll

Sip, shop and stroll with us on the Avenue
as we celebrate all things
merry and bright

Join Music Lane and the South Congress Avenue Shopping District as we celebrate the season!

Stroll up and down South Congress Avenue at your leisure, enjoying shopping and dining offers from your favorite retailers and restaurants. Music Lane and South Congress venues are delighted to invite the community for a self-guided experiential celebration to enjoy special holiday displays and seasonal-inspired treats.

Come safely experience the lights, decor, music and magic with us during this festive time of year.

Masks and face coverings are strongly encouraged at all times.


Friday, November 27, 2020 through Thursday, December 31, 2020

Window displays will be on view daily, with holiday lights starting at dusk

Hours vary for activities and participating businesses; see below for full details


Whether you’re coming with family and prefer to sip hot cocoa or meeting up with friends for holiday cocktails, our Naughty and Nice routes offer something for everyone to enjoy the sights!

Click the button below to download the event map and view our full list of participating businesses:

Download Map


Self parking is available in Music Lane’s underground parking garage, located at the corner of South Congress and Music Lane, or street parking is available along South Congress.

Music Lane will be offering $3 parking for two hours in the underground parking garage starting Black Friday, November 27 through Sunday, December 27.

Valet parking is also available through Parking Systems of America. Download their app and pull up to the valet stand at the corner of South Congress and Academy Drive.

Keeping it Safe

Masks and face coverings are strongly encouraged all times.

Retailers and restaurants will have limited capacity based on their size.

We encourage making reservations in advance before visiting participating restaurants.

Please practice social distancing while enjoying the The SoCo Stroll and posing for photo opps.



Photo Wall at Music Lane
Every weekend in December, starting on December 4
Snap a selfie in front of our festive “Let it Snow” wall. Tag your posts with #SoCoStroll and #MusicLaneATX!


Live Performances in the Music Lane Plaza
Saturday, December 5 from 2pm – 5pm – DJ ENS and Grace Youn
Sunday, December 6 from 2pm – 5pm – Buffalo Nichols
Saturday, December 12 from from 2pm – 5pm – Buffalo Nichols
Sunday, December 13 from 2pm – 5pm – Haydn Vitera and Grace Youn 
Saturday, December 19 from 1pm – 4pm – Anna Ruth

Texas Radio Live at Güero’s Taco Bar
Every Wednesday from 7pm – 8 pm in the Oak Garden

Weekend Live Music at Güero’s Taco Bar
Thursdays – Sunday



Neighborhood Goods
10% off your purchase when you sign up for Perks program
Festive window display

Prim & Proper
Free cookies and cocoa every Saturday from 1pm – 4pm until December 26


8am Black Friday door buster deals and new style drops


Two Hands
Christmastini mocha espresso cocktail for $14; Hot mocha with whipped cream for $5
Happy hour every day 2pm – 7pm; $2 off draft beer and $3 off wine and cocktails


Spend $100 in gift cards and receive a $25 bonus card


Madewell Men’s
Festive window display


Stop by from 12-4pm on December 6 for a pop-up event with designer Ellen Bruxvoort of Fibrous, a local designer who specializes in replacing everday items with sustainable, handmade alternatives.


Buck Mason
Festive window display


SunLife Organics
Special offer coming soon
Festive window display


Manready Mercantile
Mention the SoCo Stroll and receive 10% off your purchase
Festive window display


Tuft and Needle
30% off storewide through from November 26 through December 1
Festive window display


Bundle any three or more Basics items and receive 15% off, plus receive a free pair of Move socks with purchase of a $95+ gift card


15% off your purchase and complimentary denim tote when you mention The SoCo Stroll


Summer House
Signature holiday cocktail, “The Cowboy Santa” for $15


Hotel Magdalena


Billy Reid
Festive window display


Joann’s Fine Foods
Festive old fashioned in collaboration with Old Forester
Festive window display


Jo’s Coffee
Spicy cider with apple cider, a kick of spice and wine for $7 ($5 for non-alcoholic)
Happy hour special Friday-Sunday through December 31: receive 20% off both cider specials when you mention “spicy special” while ordering


Amy’s Ice Creams
Receive a free cocoa or tiny ice cream with purchase of any two items from the holiday menu, plus receive a free crush’n when you mention The SoCo Stroll
Festive window display


Hotel San José
Signature hot toddy cocktails for $14


Aviator Nation
Festive window display


Marine Layer
Mention The SoCo Stroll and receive a scratch-off worth $10-$20 off your in-store purchase
Festive window display


Festive gingerbread fashioned in collaboration with Old Forester
Festive window display


Home Slice Pizza
Festive window display


Guero’s Taco Bar
Enjoy seasonal turkey tamales and pumpkin flan
Festive window display


Tesoros Trading Company
Festive window display


Triple Z Threadz
Festive window display


Limbo Jewelry
Festive window display


South Congress Books
10% off new and used vinyls and LPs
Festive window display


South Congress Hotel
Offers TBD
Stop by to see the hotel decked out in holiday decor


Feathers Boutique
Festive window display


Big Top Candy Shop
Festive window display


Monkey See, Monkey Do!
Festive window display


Good Company
Festive window display


Torchy’s Tacos
Festive window display


Birds Barbershop
Purchase a $60 gift card and pay only $55, plus receive a free holiday-packaged, limited-edition pair of Birds Barbershop socks while supplies last
Festive window display


Download Map